Looking for some easy business copywriting tips to help you sell more? Keep reading.
Writing your own business copy can be hard.
Particularly if you don’t consider yourself to be all that good a writer and there’s no-one else you can fob off the job to (in that case, have you considered using a copywriter by any chance?!)
You procrastinate, make your 5th cup of tea, update your Facebook profile picture, make an origami frog, clean your keyboard, then finally sit down to a blank screen.
So how can you easily write content that helps you sell more, when you’re not a writer? Here are some business copywriting tips to help you fill that blank screen with meaningful content.
1) Write copy that is persuasive
How do you do it?
- Start with knowing who your audience is. Why do they buy from you? What are their pain points? What are their needs, their desires, the things they need help with? If you don’t know who you’re writing for, you can’t make your message specific. And if it’s not specific, it won’t resonate with them.
- Listen to your clients. What questions do they ask you? What’s your most popular product or service? What feedback do you get, good and bad? Think about these questions when you’re writing your copy.
- Use the same language your customers use when it comes to your writing. Industry jargon might be great for you, but does your audience know what you’re talking about?
- Write for the people who scan and those who read every word. Use headings, bullet points and bold text, as well as detailing the important bits.
- Write with the end in mind – your goal. What is the goal of the piece of copy you’re writing? Do you want people to sign up for a newsletter, download an article, request more information or make an appointment? For your copy to be persuasive, every sentence and paragraph should be pointing your readers towards that goal.
- Tell a story about someone with a problem like your readers might have, and how they overcame that problem by using your product or service.
2) Encourage readers to take action
How do you do it?
- Make the most of FOMO – Fear Of Missing Out! People hate to think they’ve missed out on something, so let them know what they’ll be missing if they don’t buy from you.
- So many potential buyers procrastinate. If you hear “I’ll think about it” a lot when talking to your customers, you need to help them make a decision. Try and create a sense of urgency by making your offer available for a limited time only, or available only to the first 20 people. You can also add a countdown timer to your website so they know they have to make a decision soon.
- Everyone loves something free. Include free delivery, a free gift when they spend a certain amount or a free trial.
- Include a guarantee to reduce the buyers risk. Knowing they can have a refund if necessary gives them more confidence to buy.
- Show some social proof (testimonials) from people who love your product or service. If buyers see others who have bought and are happy, they feel more confident to do the same.
3) Edit like a pro
How do you do it?
- Add some power and oomph to your words by being a little bit bossy (in a nice way!). “Call now to book” is more persuasive than “If you’d like to make a booking, please call us”.
- Read your copy out loud. Does it flow well and sound like normal conversational language? If you struggle to read it out loud, your audience will struggle to read it and that’s not going to make a sale.
- Check your grammar and spelling. Mistakes make you look lazy and sloppy and increase the chance your readers won’t even make it to the end of the page, let alone buy from you.
- Cut out fluffy language, weak phrases and cliches. Stay away from sleazy sales lines and speak from the heart by providing honest advice.
When you’re passionate about your product or service and genuinely want to help people, your words will flow more easily. The goal is to sell without sounding like you’re trying to sell.
Need a bit of help with your business writing? Send me an email and let me know what you’re struggling with. And if you liked this post, share it with your friends. (Thanks!)