Social media and SEO are two of the most widely used strategies for getting your business noticed. They can be used on their own, but when you combine the two so they boost each other, the results can be amazing. Without a doubt, your social media presence can greatly improve your search engine rankings.
So, how can you use social media to boost your SEO? Here are just some of the ways it can be done.
1) Grow your social media followers
Websites that have social media pages with a high number of quality fans, followers and ‘likers’ will rank more highly in searches (assuming they have quality content that’s well optimised). But they have to be quality fans (i.e: organic, not paid for) who are genuinely interested in your brand and will interact, share, comment, like and engage with you.
Search engines will look at your social media accounts (referred to as “social signals”) and determine if you’re worthy of a high ranking. If they see you have a high number of followers who are engaged with you, you’ll rank better than a similar website with social signals that aren’t so great.
Growing your fan base organically is a slow process, but it’s well worth the effort for the boost in SEO you’ll be rewarded with. As long as you’re consistently posting useful content that creates engagement, you’ll grow your numbers.
2) Create links to your website
There are a few ways links can be used when it comes to social media.
- When your website is new and not yet ranking highly, it’s possible for your Facebook page or Twitter page to rank above your website, since these social media sites are giants and already have a high web authority.
- Including a link from your social media sites back to your website is a high quality backlink. This might sound like an obvious thing to do but many people don’t include it!
- Sharing your blog posts, landing pages, special offers or videos is excellent for encouraging engagement on your social media site but also drives traffic back to your website. A win-win!
3) Optimise your social media posts for searches
Making your content searchable and shareable is something many people forget to do.
First, you need to go to the settings for each social media page and make sure you’ve opted NOT to keep your content private. This allows search engines to see what you’re posting. If you include relevant keywords in your posts and links, it’s possible for your social media post to rank in a search engine results page.
You’ll also be more likely to get found when someone uses their social media site as a search engine if you’ve got the right keywords and hashtags in your posts.
4) Encourage people to share your social content
When someone shares a social media posts, it’s almost as good as getting another high quality backlink. It might be tough to create a post that goes viral, but a few shares is better than nothing.
The best way to encourage a share is to simply ask. Running a contest where the entrants must like and share your post is a great way to do this. It’s also a clever strategy because the more shares you get, the more followers you’ll win, and the more followers you have the more shares you’ll get.
5) Create local listings
A local listing on Google My Business with your address allows an integrated map and the potential for your business to be shown in local searches. This is great for SEO and helps your customers find you.
An address and map in Facebook that gives you a local listing allows your customers to “check in” when they’re at your venue or using your services. Their friends will see what they’re up to and might check you out, so you can possible gain some new followers.
The final word…
Social media is great when it’s used as a marketing tool, but can be even more powerful when you leverage it to boost your SEO. Social media can impact positively on your search rankings, and the better the social experience you can give people, the better your rankings will be. So go and get social!