Does the idea of writing fresh content for your blog every week give you the heebie-jeebies?
It’s the end of another week (or fortnight or month) and your good intentions for writing a sizzling hot blog that would bring you a flurry of new website visitors went flying out the window. Again.
Writing a regular blog does have its challenges.
You have to find the time.
You also need a topic.
Finding those two things alone can be hard enough, let alone writing it well and optimising your blog for search engines.
But the secret to writing fresh content for your blog is to get organised and break it up into manageable chunks so you can do little bits at a time. This way, it won’t seem like an overwhelming task that ends up in the too-hard basket.
Here are some tips that will get your creative brain cells pumping.
1) Idea generation
By far the biggest road block to writing regular content is thinking of something to write about.
Having a list of possible topics or ideas is a life saver when it comes to working out what to write about. There are plenty of fancy online tools that help you create elaborate lists, but a simple Word document will do the trick.
I have one for myself and one for each of my regular blog clients, and when I come across something relevant I pop it on the ideas list. When the time comes to write a blog, I go to my list and pick something.
That’s half the battle done.
If you don’t have an ideas list happening yet, a simple 15 minute brainstorming session will start you off in the right direction. Think about your target audience and what they need help with.
- What questions have you been asked by your customers?
- What stories or lessons can you share that are relevant, helpful and entertaining?
- What have been your most favourite posts on social media? This will help you to know what your audience likes.
- Survey your readers and ask them what they need help with the most
- Interview people in your industry or ask them to write a guest post
- Use a successful customer experience and write a case study
2) Outlining your content
Once you have a topic picked, you need to plan the content.
All your posts need a heading, introduction, main body of content and a conclusion. It helps to roughly jot these down and map out your blog so you stay on track and on subject without going off on a tangent of waffle.
3) Writing your content
Getting started is the hard bit, but once you get going you’re on a roll.
I usually start with the main body of content; the heart of the blog. I do a first draft of the body, then work out the introduction and the conclusion, because I find these bits the hardest.
Find a method that suits you and get stuck in. Just write.
Then take a break. Do something else – go make a cuppa, wash your hair, put your herb jars into alphabetical order.
4) Editing and formatting
Editing your content is like icing a cake. You’ve cooked the main content and now you have to add the final touches. These are the bits that make your cake look so good people want to devour it, and it’s probably the most important step.
Editing your content involves:
- checking your headings and subheadings contain your keyword, sound enticing and make sense
- making sure your content can be scanned, by adding subheadings, bold text, bullets and short paragraphs
- checking for grammar and spelling mistakes
- making sure the content reads well, is easy to understand, the paragraphs flow well from one to the next
- your writing has rhythm and appeals to your target audience
5) Links and images
Find a relevant image to go with your post, and see if there’s anywhere you can link to some of your other blog posts or external content.
Just do it!
The best way to write fresh content every week is to simply schedule it in! What isn’t planned doesn’t get done. Mark it in your calendar just like any other to-do, and do it.
If it helps, have a print out of why blogging is so awesome and what it does for your website and your business, and this should motivate you.