I’m Melissa East, a freelance copywriter based on the NSW Central Coast

I have a bit of a stationery obsession. I get excited by a pretty notebook or pen. My favourite colour is teal. I love cold weather and could happily live at the snow. Hot chips are my weakness. I’m a cat person. Item #1 on my bucket list is to see the Northern Lights. I have an extra pair of ribs.

All pretty interesting, but what you want to know is how I can help your business. 

Your company’s written communications, whether it’s your entire website or a simple flyer, say a lot about your business, so it’s important they say the right thing.

You can’t communicate with your audience if you’re not speaking the same language.

I work with businesses who are struggling to create copy for their website, blogs, marketing material or business communications, either because they don’t know what to write or don’t have the time to do it themselves.

If you’re frustrated that your website isn’t getting found online, I can help you with SEO.

If your website isn’t converting many readers, I can create persuasive copy.

If you feel obligated to write blogs, rather than inspired, I’ll inject new life into your articles.

Put simply, if you hate writing, that’s great because I love it.

We recently engaged with Melissa to help us deliver a large amount of SEO optimised content for our new website. She nailed the brief from the start and made the whole process a breeze. Mel was great to communicate with, delivered things on time and produced a fantastic result for us. Her enthusiasm for the job and quality of work was excellent, I would definitely work with her again and recommend her services.

Melissa has been great to work with. She has a great insight in to what is needed to make a well-rounded informative blog and is able to adapt to any subject matter. She is always happy to bring ideas to the table as well as suggest great ideas for blogs. She is great to work with and I recommend her to anyone looking for a blog writer no matter what the subject matter.

Marcus Burgess Raw Beauty Studio

We chose to work with Melissa after she was referred to us by a business colleague. I found her copywriting to be of a high standard and perfect for our needs. She is very professional in her work, always providing well researched, thoroughly edited content with quick turnaround times. I would absolutely recommend her for any copywriting project.

James Steer Commission Flow

I started working with Melissa from a necessity to write a sales page for a new program. BUT what I got was an experience where I was reinvigorated with all that I was doing, because of the way she was able to listen, then describe the program and what I do! I wanted to join my own program! She is an absolute delight to work with and it was a really easy and quick process to get something done, that would have taken me away from the things I LOVE doing. Thanks Melissa!

Trudy Simmons The Daisy Chain Group

We have used Melissa’s services for content marketing and have found her to be extremely professional and a pleasure to deal with. Mel has helped us with a number of projects and has always done a great job, and delivered on time and on budget. We were so happy with her work that we have also recommended her services to some of our clients who now also use her. We highly recommend Melissa and have no hesitation in using her for our projects and our clients.

Shane Lucas Fuel Group

I recently approached Melissa to help jazz up the content of my website as I wasn’t happy with the home page written copy I had created and wanted the site to generate interest and enquiries. I am in no way a writer so the task of writing was always a struggle. I always tried to make do, you do that as a small business owner, my budgets were tight and I was always trying to be a jack of all trades (and master of none), the time had come to outsource to a professional. Working with Melissa was easy, she took the stress out of the whole process which left me to wholeheartedly trust in her so I could get on with what I was supposed to be doing. The final result was beyond my expectations and I have consequently booked Melissa for another job. I highly recommend Melissa, she is professional, delivers on time, is affordable and most importantly is super lovely!

Sara Dobson Purdy In Bloom

We approached Melissa for advice and assistance with our website maintenance and social media strategy. Melissa identified key areas that needed attention and was able to update our website quickly and with minimal involvement from us. She continues to source articles that are of interest to our clients and keeps both the website and Facebook page up to date. We would definitely recommend Melissa to any small business needing assistance with their electronic media.

Melissa has been a godsend for my business. Her efficiency, attention to detail and ability to REALLY quickly grasp what’s needed has meant that my blogs and newsletters are actually getting done! And getting done regularly. I strongly recommend her!

Marama Carmichael eSense Web Design

A specialised copywriter, Melissa, was quick to communicate and she clearly and efficiently produced the web content we required without hesitation.

Lyndal Keating Garden Society

Why work with me?


I’m fast, reliable and never miss a deadline once we agree on a timeline


Unlike an agency, you’ll get to know your writer (me!) and we’ll work together


I’m highly versatile and can write about any topic in any industry for any medium

My rates are competitive, so you get great copy that fits your budget

I provide the fresh, external perspective that small businesses often need

I cut through the fluff to send a clear, jargon-free, no nonsense message to your readers

Need some great copy?