When it comes to your website, the fresher the better – think blogs, copy and web content. We all know Google loves fresh content, but why? Why is it good for Google, for your business and for SEO? And how do you keep your content fresh?

Why is fresh, regular content good?

Fresh content allows search engines to distinguish between the leaders and the stragglers, and decide who exactly is the authority within each niche. Regular content tells search engines that:

  • Your business is up-to-date
  • You know what you’re talking about
  • You’re active in your field and passionate about what you do
  • You want an audience

The internet has recently reached a milestone of over 1 billion websites (you can see a running total of websites here). That’s a hell of a lot of websites for a search engine to have to sift through! If your website has regular fresh content and therefore exhibits all of these points, a search engine is far more likely to display your details over those of a website that was made in 2009 and hasn’t been touched since.

Fresh content gives you more opportunities

Internet users are getting more and more specific about what they type into a search engine, and the search engines are catering to these specific searches. That’s why businesses that have individual blogs and web pages that target these keywords will rank better and get a higher percentage of this traffic.

You need to get specific about your keywords, and come up with a list of long tail variations of your products and services. Generally, the more specific the keyword phrase, the more targeted your visitors become, and the higher the conversion rate.

How do you keep your content fresh?

1) A regular blog

The easiest way to constantly publish new content is with a blog. Ideally you need to be posting at the very least once a month. Your blog needs to be on the same domain as your website, e.g. www.writeable.com.au/blog. Blog posts can rank on their own and help you target more long tail keywords. Allowing people to comment on your blogs (and responding to comments!) is great too.

2) Social media

Offer your customers the ability to engage with you and contribute to your site through social media. Have links on your website to your social media sites, and perhaps even have your social media posts embedded into your website.

3) Client testimonials

Adding your customer feedback is a good way to keep content fresh, and showcases your talents too!

4) Add images or videos

Depending on what your particular business or service is, a gallery of your work demonstrates what your company can do. Adding a new image at the completion of a project keeps your content fresh and updated. Video clips could be anything from product demonstrations to short tutorials.

5) Update your pages

Add some news! Has your company just served it’s 1000th customer? Or reached its 5th birthday? Check your pages for outdated information or references. Update your plugins regularly. It’s amazing how many website owners neglect to do this simple task. Keep up to date with graphic design trends. Even changing the background colour of a page is still a change!

Keeping your content fresh can take as little as a few hours a month. If you don’t have the time to do it yourself, hiring a copywriter to do it for you might be a good option. Keep it fresh and the search engines will reward you!