Choosing the right keywords to target is a bit of a mission in itself. You need to come up with phrases that are relevant to your business, that people actually search for, and that aren’t too competitive.

Once you’ve chosen the right keywords, you’re often faced with an even bigger problem –

What do you do with them now? 

In this blog, I’ll show you the best places to use your keywords.

Where to put your keywords

Here are the most important places to put your keywords to get yourself off to a good start:

1) In the URL 

If you can, add your keyword phrase to the URL of that page, so that your page becomes This helps to show the search engines how relevant your page is to a particular search.

2) In the title tag 

Include your keyword phrase in the title tag of that page, preferably towards the beginning of the title. Again, this shows the search engines how relevant your page is, and it has a direct impact on whether or not a user clicks on your link. 

3) In your meta description

According to Google, meta descriptions aren’t directly included in algorithms for searches, but they do influence whether or not a person decides to click on your link.

Add your phrase so that is sounds natural, and is preferably found towards the beginning of the meta description.

4) In your Page header (H1) 

This is the main heading of your page, and ideally should contain your keyword somewhere. It won’t show up in a results page, but it is included in Google’s algorithm.

It’s also an important factor for your reader who clicked on your link. If they get to your page and see a relevant heading, it reinforces the fact that they made a decent link-click choice.

5) In your Sub headers (H2 – H6) 

If you can fit your keyword into the sub-headings without it sounding forced, go for it. This can also be a great place for a secondary keyword phrase that isn’t your main target phrase. 

6) In the first 100 words 

Include your phrase in the first 100 words of text on the page, somewhere that fits nicely and sounds natural. You can also include your secondary words if they’re relevant. 

7) In the image alt text 

If you have any images on your page, make sure the alt text and the file name of that image matches your keyword.

This helps directly and indirectly with rankings. The Google bots can’t see your image, so can only go by your text to work out what the image is about. You also have the chance to rank in an image search. 

8) In your anchor text 

If possible, have your keyword as the anchor text for any links you have in your copy. Only do this if it fits well and sounds natural. There’s a small element of the search algorithm that includes links and anchor text, so optimising these can only help. 

What does an optimised page look like?

It can be really helpful to see what a well optimised page should look like. If you’re more of a visual person, Moz have come up with an example of a Perfectly Optimised page:

perfectly optimised page

These are basic SEO tips that you can do yourself easily enough, and should make a difference to your ranking fairly quickly.

Spot anything I missed? Let me know. And if you found this post useful and think others would too, please share it!