Spelling mistakes, typos, bad grammar, punctuation gone wrong – is it really all that bad for your business? It’s not the end of the world, right?
No, it’s not. But it is bad for business, and might even be costing you business. A little typo here and there can be all it takes for a ‘fence sitter’ – someone still undecided about whether or not to do business with you, to decide that they won’t.
Here are some ways poor spelling can spell disaster for your business:
1) Poor spelling on websites makes your customers wary
Spelling mistakes and poor grammar on a company website suggests a lack of professionalism. It suggests that the company is sloppy and doesn’t check it’s work, and it’s not a good indicator of the level of service you can expect. It also diminishes the credibility of the facts and information detailed on your webpage, report or brochure.
2) Spelling errors affect the functionality of a site
A spelling mistake in a link address can make the link dysfunctional. An “Oops, page not found!” message is certainly not going to yield any sales. It can also impede the functionality in a search query. It is even thought that one spelling mistake was all it took to take down the Obamacare website, so don’t underestimate the havoc that one little spelling error can make.
3) Poor spelling suggests spam
Most of us associate poor spelling with spam and malware, and hopefully we’re sensible enough not to provide our credit card details to a company that doesn’t look legit.
So how do you avoid the dreaded typo?
- check your words as you write them, and if you’re not sure of a word, check it in the dictionary
- run all your content through a spelling and grammar check
- get someone else to have a read of your work. If not a professional copywriter or proof-reader, even a colleague or friend is better than nothing. It’s amazing what a fresh pair of eyes can pick up
Checking your work, and checking again is not being pedantic. It’s being professional.
Do you have any other tips on making sure your writing is error free? Has a typo ever cost you business?