My website is pretty humble.
It doesn’t get hundreds of thousands of views a month. In fact it barely gets one thousand. It doesn’t have hundreds of backlinks pointing to it (although I’m working on it!). And I spend a big fat $0 on paid marketing efforts to drive traffic to my website.
But my website works perfectly well for me. I get just the right amount of traffic to keep me working at a steady and consistent pace. And that traffic is targeted so it’s the right kind of traffic for me – potential clients.
It wasn’t always like this, though. Not long ago my website barely received a few hundred visitors a month. I had almost no enquiries coming through and my SEO rankings were pretty dismal.
So, I decided to really polish up on my SEO skills by taking an SEO training course. With my new knowledge I managed to triple my website traffic in just one month!
Take a look:
Here are my traffic stats for April 2015
and just one month later, May 2015
From 358 sessions in a month to 965 the following month. Like I said, humble numbers, but still a dramatic increase, right?
So what did I do to get this huge improvement?
1) I audited my website
I actually didn’t know too much about what was going on with my website, so I gave it a bloody good audit. I made sure it was technically sound, didn’t have any broken links and didn’t have any nasty errors. There wasn’t too much that needed fixing so this was a small job.
2) I checked my keywords
This was a bigger job! When I first chose all my keywords, I actually didn’t do a lot of research. I just picked what I thought people would search for and what I thought I wanted to rank well for. It turns out there were some much better options out there for me! So I changed quite a few of my keywords and picked ones that were going to bring me more traffic with less competition.
3) I revamped my page titles
With a new keyword for almost every page, I had to go through each and every SEO page title I’d written. This took some time, but I don’t have an abundance of pages on my website, so it was manageable.
4) I gave my meta-descriptions a makeover
A change in keyword also meant a change in meta-description, so I re-wrote these to include my keyword phrase and be more enticing to readers. I put a lot of time and effort into making-over my meta-descriptions. Why? Because showing up in a results page is one thing, but convincing readers to then click on your link is another thing altogether. My meta-descriptions needed to sell my page and encourage a click!
5) I optimised all my images
When I first started my website I had no idea about optimising images for SEO, and I just loaded each image with no consideration to a file name or alt text. I had to go through each and every image in my library and made sure each one had a proper file name, title and alt text.
6) I wrote some great blog posts
This is always a no brainer. If you write something that people want to read, they’ll come to your website and read it. Feel free to browse through some of my other posts, and I’m sure you’ll find something to help you with your own copywriting.
All this tweaking, fiddling and faffing meant that my website was far better optimised for website traffic than it had every been before. And the results speak for themselves. I’m continuing to see a steady growth in traffic each month now, which I’m finding is quite addictive! These were simple changes that you can make on your website too.
Have you ever given your website an SEO overhaul? How did it go?