How to optimise your website content

Google seems to change the meaning of Search Engine Optimisations (SEO) all the time. SEO specialists and website owners are constantly trying to figure out just what Google wants from them in terms of good SEO practices. If you’re wondering how to optimise your...

A DIY guide to writing your own copy

Sometimes you just have to write your own copy. Particularly if you’re starting a new business and you haven’t got the cash flow yet to invest in a professional writer. Here I’ll run through a few quick tips to help you if you’re a DIY kind of...