If you’re paying a copywriter to write your blogs for you, then blogging is easy. You get your shiny new, well written, formatted, grammatically correct, SEO and keyword optimised blog delivered straight to your inbox with no stress involved at all.
But, if you’re faced with writing your own blogs then it can be a little tricker. How do you pick the best keywords? How do you come up with a catchy headline? Here I’ve summarised some of the best blogging tools I think will help you with your blog writing.
Tools for Content
Before you can start writing, you need to know what you’re going to write about. Ideally it should be something popular, something people want to read about and something that answers common questions.
Following a blog template is a good start – Hubspot has a few good ones you can try. A template will:
- keep you focused so you don’t waffle on
- help you create a blog that has SEO-friendly title tags
- help you write a meta description that lures in readers
- break your post up with sub headers and bolding for easier readability
- show you when and where to use your broad match and exact match keywords
- help you write a closer that encourages comments
Google Adwords Keyword Planner – you need a Google account to use this, but it’s free. It will suggest some keywords for you, and you can choose more of the ones you like and delete the ones you don’t.
Uber Suggest – start with one base term and it will suggest long tail versions of that keyword.
Wordstream – type in a topic and it will come up with some profitable suggestions and the frequency of those keywords searched.
Hubspot – this will generate blog topic ideas for you, and you can now download a years worth of headlines and topic ideas!
Portent – type in a keyword and it will generate some catchy blog title ideas for you. They’re usually humourous and a bit out there!
Tweak Your Biz – again, enter a keyword and heaps of blog topic ideas will pop up.
Tools for Readability
Once you’ve got your topic, keywords, and have written some content, check that it is readable!
Hemingway App – I love this and use it all the time now. Copy and paste your text and you’ll get a readability score as well as suggestions on where you can make improvements in your text.
Tools for Image Creation
Stock photos are great, but they can become a little bit, well, stock. Instead try and create your own images and graphics to enhance your blog.
Canva – they have templates you can use for social media posts, banners, flyers, cover photos etc. Most are free and some of the snazzy ones are just $1.
Pic Monkey – you can upload a photo to edit, or create something from scratch. Easy to use and they have great themes and effects.
Unsplash – if you do choose to stick with stock photos, I love Unsplash because they’re free and are not as cheesy as most other stock photo sites. There is perhaps a bit of a ‘landscape’ overload, but search through and there’s some great photos there.
Tools for Distribution
When your blog is written, you’re happy with your headlines and keywords, you’ve sourced or created an image or two, it’s time to post and share it!
Click to Tweet – is a plugin you can add to a WordPress site. I’ve only recently discovered this and I love it. Add “Tweets” into the body of your blog post and it makes it very easy for your readers to share your post through a tweet. Feel free to try one of my CTT’s to give it a go!
Hootsuite – this is a dashboard for your social media sites, so you can post to multiple sites at the same time.
Buffer – similar to Hootsuite, although they both have different capabilities and many people use both dashboards.
Tweroid – sharing your posts on Twitter is one thing, sharing when your followers are actually online is even better. This app will give you a report telling you the best time to tweet to your followers to get maximum coverage.
Having a template, a plan and some tools will definitely help you to write better blogs and will hopefully take some of the stress out of blogging!
If you know of any other great tools that have helped you, let me know in the comments. If you liked this article and think it could be useful to others, please share!